6 Claude Prompts for Marketing Copy & Campaigns (2026)
A six-step marketing copy workflow that uses Claude to develop campaign positioning, write ad copy variants, build email sequences, and create a cohesive message hierarchy — so every piece of your campaign tells the same story in the language that actually motivates your audience.
Run = copies the prompt and opens the tool. Remix = save an editable copy to your workspace (free account).
Develop campaign positioning
🟠 Claude
I'm planning a marketing campaign for: [PRODUCT/SERVICE]
Target audience: [DESCRIBE SPECIFICALLY — job title, situation, what they're trying to accomplish]
Campaign goal: [AWARENESS / LEAD GEN / CONVERSION / RETENTION]
Timeframe: [DATE RANGE]
Help me develop the campaign positioning:
1. What is the single most important thing my audience needs to believe for them to take action? (Not a feature — a belief)
2. What does my audience believe right now that is getting in the way of that action?
3. What is the most compelling proof point that shifts that belief — a case study, stat, or demonstration?
4. Write a one-sentence campaign theme ('We help [audience] [achieve outcome] by [mechanism]') — not a tagline, a strategic stake in the ground
5. Name 3 competing messages in my space and explain how mine is different (not just better — differentiated)Why this works: Positioning before copy is the most skipped step in marketing — and the one that determines whether your copy persuades or just communicates. Claude's ability to hold complex audience psychology makes it effective for this analysis.
Good output: The belief to shift, the current blocking belief, the best proof point, a campaign theme sentence, and a 3-competitor differentiation map.
Write ad copy variants
🟠 Claude
Campaign positioning: [PASTE POSITIONING FROM STEP 1] Platform: [GOOGLE / META / LINKEDIN / DISPLAY] Ad format: [SEARCH / IMAGE / VIDEO SCRIPT / CAROUSEL] Write 5 ad copy variants. For each: - Headline (30 chars for Google / 40 chars for Meta / 70 chars for LinkedIn) - Primary text (125 chars for Meta / 150 chars for LinkedIn) - Description / CTA (90 chars) - The audience psychology it targets: [PAIN / DESIRE / SOCIAL PROOF / URGENCY / CURIOSITY] Label each variant by psychological trigger. Do not use exclamation marks in the headline. Do not use ALL CAPS. Do not use 'Best', 'Top', 'Amazing', or superlatives. After the 5 variants, recommend which 2 to A/B test first and why.
Why this works: Five variants across different psychological triggers is the minimum for meaningful A/B testing — and labeling by trigger tells you what hypothesis you're testing, not just which version won.
Good output: 5 ad copy sets with character counts, psychological trigger labels, and a recommendation for the first A/B test with rationale.
Write a 5-email nurture sequence
🟠 Claude
Campaign positioning: [PASTE FROM STEP 1] Sequence purpose: [WELCOME / POST-DOWNLOAD / POST-TRIAL / RE-ENGAGEMENT] Sending interval: [e.g. Day 0, Day 3, Day 7, Day 14, Day 21] Write a 5-email nurture sequence. For each email: - Subject line (3 options per email) - Preview text (90 chars) - Body (300 words max, first-person, plain text format) - One CTA (specific, low-friction — not 'Buy now' for early emails) - The email's job in the sequence: [build trust / demonstrate value / overcome objection / create urgency / convert] Email 1: welcome and value delivery Email 2: educational — one specific insight Email 3: social proof — one real use case or result Email 4: objection handling — address the #1 reason they haven't acted Email 5: conversion — clearest CTA with any urgency element (only if real) Do not use 'Just following up' or 'Quick question' as subject lines.
Why this works: A purpose-labeled sequence (build trust → demonstrate value → overcome objection → convert) produces better conversion than 5 independent emails because each one sets up the next.
Good output: 5 fully drafted emails with 3 subject line options each, preview text, body, CTA, and a stated job in the sequence.
Build a message hierarchy
🟠 Claude
I'm running a campaign across multiple channels (ads, email, social, landing page). Here's my core positioning: [PASTE FROM STEP 1] Create a message hierarchy that keeps every channel telling the same story: 1. Core message (1 sentence — appears in some form in every piece of content) 2. Primary supporting message (1 sentence — appears in most pieces) 3. Secondary supporting messages (3–5 one-liners — use in relevant contexts) 4. Proof points (3–5 statistics, case studies, or claims — match each to the message it supports) 5. Channel-specific emphasis: for each channel I use ([LIST YOUR CHANNELS]), which message in the hierarchy should lead? Format as a hierarchy table I can share with my team.
Why this works: Message hierarchy is what makes campaigns feel coherent across channels instead of like disconnected pieces made by different people — and it scales to any team size.
Good output: A message hierarchy table: core → primary → secondary → proof points, with per-channel emphasis guidance.
Write landing page copy
🟠 Claude
Campaign positioning: [PASTE FROM STEP 1] Landing page goal: [LEAD GEN / FREE TRIAL / DEMO REQUEST / PURCHASE] Audience arriving from: [ADS / EMAIL / ORGANIC / REFERRAL] Write the core landing page copy sections: 1. Hero headline + subheadline (must match the ad message that sent them here — no bait and switch) 2. Above-the-fold value proposition (3 bullet points: outcome, not features) 3. How it works (3 steps max — simple enough to understand in 30 seconds) 4. Social proof block (write placeholder text for: testimonial, logo bar, stat — I'll fill in real data) 5. CTA section: headline + button text + risk-reversal line (guarantee, trial terms, or no-commitment language) All copy should feel continuous from the ad they clicked — same voice, same promise, extended.
Why this works: Message match between ad and landing page is the single biggest driver of conversion rate improvement — higher than design changes, page speed, or almost anything else.
Good output: 5 complete landing page copy sections with message-matched hero, outcome bullets, 3-step how-it-works, social proof placeholders, and a CTA section with risk-reversal.
Write a post-campaign analysis brief
🟠 Claude
My campaign ran for [TIMEFRAME]. Here are the results: [PASTE METRICS: impressions, clicks, CTR, conversions, cost-per-acquisition, email open rates, etc.] Write a post-campaign analysis brief I can share with stakeholders: 1. Performance summary: did we hit the goal? (Yes / Partially / No) — with one clear reason why 2. What worked: top 2 findings with the data behind them 3. What didn't work: top 2 learnings (honest, specific — not 'more testing needed') 4. The single most important insight for the next campaign 5. Recommended next steps: 3 specific changes (not 'improve targeting' — actual changes to test or implement) Tone: clear and honest — this is an internal brief, not a client presentation that needs to look good.
Why this works: Honest post-campaign analysis (written before the next brief) is what compounds marketing skill over time — most teams skip it and repeat the same errors.
Good output: A 5-section campaign brief: performance verdict, 2 wins, 2 learnings, 1 key insight, 3 specific next steps.
Frequently Asked Questions
I'm a solo marketer — is this pack too complex for a small team?
No — it scales down well. Steps 1 and 4 (positioning and message hierarchy) are the highest-leverage steps for a solo marketer and take 45–60 minutes total. Steps 2, 3, and 5 can each be run independently when you need that specific asset.
Can I use these prompts for B2C campaigns, not just B2B?
Yes — Steps 1, 2, and 5 work equally well for B2C. Step 3 (email nurture) may need shorter sequences for B2C (3 emails is often more appropriate than 5). Step 4 (message hierarchy) is actually more important for B2C, where consistent brand messaging across high-volume touchpoints matters more.
Should I run all 6 steps for every campaign?
Run Steps 1 and 4 once per campaign — they're the strategic foundation. Steps 2, 3, and 5 are execution steps you run as needed for each asset. Step 6 runs at the end. A typical campaign uses Step 1 → 4 → 2 → 3 → 5 → 6 in that order.
Make this workflow yours
Remix this pack into your workspace — edit the prompts, track your runs, and never hunt for them in old chats again.