6 Claude Prompts to Repurpose Content Across Platforms (2026)
A six-step repurposing sequence that takes one long-form piece (blog post, podcast transcript, or video script) and systematically turns it into platform-native content for LinkedIn, X, email, YouTube, and short-form video — without the copy feeling copy-pasted.
Run = copies the prompt and opens the tool. Remix = save an editable copy to your workspace (free account).
Extract the core ideas
🟠 Claude
I'm going to paste my original content below. Read it and identify: 1. The 5–7 most standalone, shareable ideas (each should make sense without the rest of the piece) 2. The single most counterintuitive or surprising claim 3. The 3 most actionable moments (steps, techniques, or decisions a reader can use immediately) 4. Any data points, statistics, or specific examples that would work as standalone posts 5. The emotional hook — what's the underlying frustration, desire, or belief this content speaks to? Do not summarize the content — extract ideas that could each independently anchor a platform post. [PASTE YOUR FULL CONTENT HERE]
Why this works: Claude's long context handles transcripts and long-form articles without truncating — letting it find connections across the full piece that a shorter context window would miss.
Good output: A structured breakdown: 5–7 standalone ideas, 1 counterintuitive claim, 3 actionable moments, data points, and the emotional hook.
Write a LinkedIn article
🟠 Claude
Using the core ideas from Step 1, write a LinkedIn article (600–800 words) based on the counterintuitive claim you identified. LinkedIn format: - Open with a 1–2 sentence hook that stops the scroll (bold, specific, slightly controversial) - No preamble, no 'In my experience...' opener - Use line breaks every 2–3 sentences (LinkedIn readers skim) - Include a clear narrative arc: problem → insight → implication - End with a question that invites a specific, easy answer in the comments - Do NOT just summarize the original content — take the counterintuitive claim and make a strong argument for it
Why this works: LinkedIn's algorithm favors articles that generate comments — ending with a specific question outperforms 'what do you think?' by a wide margin.
Good output: A 600–800 word LinkedIn article with a scroll-stopping hook, short paragraphs, a clear argument, and a comment-inviting question.
Write a Twitter/X thread
🟠 Claude
Using the most actionable moments from Step 1, write a Twitter/X thread (8–12 tweets). Rules: - Tweet 1: the hook — a bold claim or counterintuitive statement that makes them read the rest (not 'A thread on [topic]:') - Tweets 2–10: each one standalone, each a specific technique or insight — no tweet should require reading the previous one to make sense - Tweet 11: the summary tweet — 'TL;DR:' followed by 3 bullet points - Final tweet: CTA — link to the original content or a related resource Each tweet max 240 characters. Number each tweet. No emojis unless they add meaning.
Why this works: A thread where every tweet is standalone — not a sentence fragment that requires context — gets far more retweets because any tweet can be the entry point.
Good output: 8–12 numbered tweets, each standalone, hook + insights + TL;DR + CTA — ready to post as a thread.
Write an email newsletter edition
🟠 Claude
Write an email newsletter edition based on this content for my list of [DESCRIBE AUDIENCE: e.g. 'B2B marketers who already know the basics']. Format: - Subject line: 5 options, each using a different format (question / number / 'The [thing] that...' / direct claim / 'Why I [action]') - Preview text: 90 characters that adds intrigue, doesn't repeat the subject line - Email body (400 words max): conversational, first-person, picks ONE idea from the source content and goes deeper — not a summary - Ends with 1 recommendation (tool, article, or resource) + 1 question to reply to Tone: [DESCRIBE YOUR EMAIL VOICE: e.g. 'like a smart friend sharing something interesting, not a brand newsletter']
Why this works: Newsletters that go deeper on one idea outperform roundups — and Claude excels at developing a single idea with enough texture to feel original, not summarized.
Good output: 5 subject line options, preview text, a 400-word email body centered on one idea, and a reply prompt.
Write a YouTube video script outline
🟠 Claude
Using the data points and actionable moments from Step 1, write a YouTube video script outline (not a full script) for a [LENGTH: e.g. 8–12 minute] video on this topic. Include: - Hook (first 30 seconds): exactly what I say, word for word — must create a loop (raise a question) that only closes by watching - Chapter timestamps with a 1-sentence description of each - The 3 key visual/demonstration moments (what should appear on screen that makes this more valuable than reading the article) - The call-to-action at the end: specific, not just 'like and subscribe' - Pattern interrupts: 2–3 moments where the pacing or format changes to re-engage a skimming viewer
Why this works: Video scripts need to be built around visual moments and retention hooks — structuring these explicitly before scripting prevents the #1 YouTube mistake: talking without showing.
Good output: A complete video outline: word-for-word hook, timestamped chapters, 3 visual moments, a specific CTA, and 2–3 pattern interrupt suggestions.
Write short-form video scripts (Reels/TikTok/Shorts)
🟠 Claude
Write 3 short-form video scripts (45–60 seconds each) based on 3 different ideas from Step 1. For each:
- Opening line: says exactly what the video is about in the first 2 seconds (no slow intro)
- Content: one idea, one technique, or one reveal — nothing more
- Closing line: either a CTA ('follow for more on [topic]') or a reframe ('that's why [original misconception] is wrong')
Format each script as:
[Script 1 — TOPIC NAME]
SPOKEN: [what you say]
B-ROLL: [what appears on screen]
Make each script work without ANY prior context — a viewer who has never heard of you should understand it.Why this works: Short-form video is won or lost in the first 2 seconds. Scripts that name the topic immediately — rather than building to it — retain viewers through the hook.
Good output: 3 complete 45–60 second scripts with spoken lines + B-roll descriptions, each self-contained and hook-first.
Frequently Asked Questions
Does this work with podcast transcripts and video transcripts too?
Yes — paste the transcript directly into Step 1. Claude handles long transcripts well. For video, auto-generated transcripts (from YouTube Studio or Otter.ai) work fine, even with minor errors, since Step 1 extracts ideas rather than quoting verbatim.
Should I run all 6 steps from one piece of content?
You don't have to — the steps are independent after Step 1. Run Step 1 once, then pick the platforms you need. A single long article realistically produces 2–3 weeks of content if you run all 6 steps.
Will the repurposed content sound like the same post repeated everywhere?
Only if you skip the platform-specific instructions in each prompt. Each step is designed for the native format and norms of its platform — LinkedIn's rhythm is different from X threads, which is different from email. The key is that each version takes a different angle from Step 1, not a paraphrase of the same one.
Make this workflow yours
Remix this pack into your workspace — edit the prompts, track your runs, and never hunt for them in old chats again.